In a recent article in internet retailer magazine. They are discussing the opportunities that might be possible companies started working for backlinks on there product pages instead of focusing all of the link juice on homepages and catergory pages. set your page apart by getting your actual product to the top of google rather then trying to get your home page up for main keywords.
The question becomes how do you go about doing this do you go out and ask bloggers to link back to your page? At our site we are considering asking every person that places an order via our site to think about writing a blog post about their experience on our site. just something short and sweet and submit to ping-o-matic or one of the other ping sites to circulate it. There are also options like using product review sites to boost the backlinks to your individual product pages and hopefully get customers to comment.
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