Thursday, December 8, 2011

Web Resources

www.alexa.com tracks the top 25 million sites on the internet. Their information is not completely accurate but it’s nearly impossible to track that information exactly. Some of the statistics tracked on the site are how many sites are back linking to your site as well as what sites are back linking to you. You can see the full list of sites linking to you assuming that you are listed somewhere in the top 25 million sites.

How significant is your ranking in Google. Well when you look at how the move from number 10 on the first page to number 1 on the first page you realize how important the investment in search engine optimization really is. Going from number 10 on the first page to number one we increase your traffic on that word as much as 1,400%.

If you are the number 10 person for a word and you get 15 clicks in a month for that search term you can expect 210 visits per month if you can get to the top spot. And every number in between you and one has the potential to double your traffic for that term. Do this for lots of search terms and your whole business will grow exponentially

Tuesday, December 6, 2011

Start in the Data Mining Industry

Any one can buy a domain name for $11.99 and set up their own website for less then $200 they might not make it a success but they can do it.
“Total number of websites on the Internet has now exceeded 182 million”

And a large majority of the world currently doesn’t use the internet at all right now but they will someday. Selling a low cost service tool such as a data mining tool or marketing services in the digital age is just at its beginning. Only one that is in that business and comes up with a cheap but effective product will make a killing over the next 15 years as more and more things in the world move onto the internet. currently there is google analytics but that is very raw data that has yet to create a simple system to turn raw data into useable data. for instance my e-commerce website needs a simple tool that allows me to see which products are viewed the most and how many transactions those pageviews resulted in. If most of the people that come to your site are looking at a specific product but no one is buying it you are loosing lots of money for some reason and you have to figure out why before you miss out on even more money.

Saturday, July 16, 2011

The 5 critical checks for website performance.

I found this article on Business 2 communtity's website talking about the most important things to remember when working with a website.



Here is the article:website performance



the interesting point in this article are that when you have a website you have to remeber to think like the customer. Your internal name for a product may not be the same thing that the general public uses. My company's first aid product site use to refer to every bag on the site as a case because our main business is a carrying case manufacturer. some customers thought that they had to buy all of the bags on the site by the case quantity. other important pieces were things like have someone that is not part of your company look at your site and see if they have any problems finding what they are looking for. When you are used to a site it is easy to find what you are looking for but the navigation might be tricky to work with if you are a first time visitor to the site. this could hurt a potential buisness opportunity if someone cant find the information or product they need.



lastly astudy they mention found that 40% of websites get no traffic at all.

Sunday, July 10, 2011

To Become a Billionaire Blogger

Thus afternoon I looked at my google analytics and discovered that this blog has had a woping 34 visits to it since I started it. THere are people out there that talk about what it takes to make money blogging the person over at bloggingbookshelf looked at what it would take to make a billion dollars as a blogger. Doesn't look like I am gonna make it... but anyways in order to make it to a billion in just 50 years you would have to get almost 1.1 million to click on the ads on the side of your blog since less then 3 percent of readers that means you would have to have at least 36,530,300 on your site every day for the next 50 years thats probably not even realistic but if you could do it it would quit a feat. You would be making $54,000 a day which I more then most people make in a year. this post about making enough money to make one billion dollars on a blog is rather interesting. You start to see how valuable a website can become when you start to sell product on it and you are getting sales of those products. which makes me one why I spend 20 minutes a couple nights a week writting blog posts when I should be writing content for my own site that isnt growing fast enough to make it to $54,000 a day in sales.

Tuesday, July 5, 2011

Linking to Products Pages


In a recent article in internet retailer magazine. They are discussing the opportunities that might be possible companies started working for backlinks on there product pages instead of focusing all of the link juice on homepages and catergory pages. set your page apart by getting your actual product to the top of google rather then trying to get your home page up for main keywords.

The question becomes how do you go about doing this do you go out and ask bloggers to link back to your page? At our site we are considering asking every person that places an order via our site to think about writing a blog post about their experience on our site. just something short and sweet and submit to ping-o-matic or one of the other ping sites to circulate it. There are also options like using product review sites to boost the backlinks to your individual product pages and hopefully get customers to comment.

Sunday, June 26, 2011

The Importance of a Proper Strategy

When you don't keep your strategy consistent or keep a tab on what is most important to an employee that make decisions. An employee thats primary goal for a decision is not how this will help the company grow or save the company money over time. Over the course of a few years a person that makes decision without a focused strategy can lead to a rats nest of problems that have to be dismantled and started over from scratch.

And don't get me started on people who consider there self a marketing person that doesnt consider growth something you be worried about. Those are the same people who don't see a loss of revenue as a problem at all.

Wednesday, April 6, 2011

ranking #1 on google

How significant is ranking on googles top page? its one of the most important things your company can get. when you look at how the move from number 10 on the first page to number 1 on the first page you realize how important the investment in search engine optimization really is. goingfrom number 10 on the first page to number one will increase your traffic on that word as much as 1400%.

If you are the number 10 person for a keyword and you get 15 clicks in a month for that term you can expec 210 visits per month if you can get to the top spot. And every number in bewteen you number 1 has the potential to double your traffic for that term. Do this for lots of search terms and your whole business will grow exponentially.

Monday, April 4, 2011

Valuable Web Resource

one of the best sites for tracking your website against others is using alexa.com. alexa is a data mining company that tracks the traffic on the top 25 million internet sites. While there information is not completely accurate but then again it is nearly impossible to track all the traffic on a website unless you have code setup on the site which independant companies dont have. You can see on Alexa how many backlinks lead to your site and also which websites have those backlinks to your site. you can see a full list of your top competitors backlinks as well. If your competitor has high google rankings then it might make sense to go after the same backlinks that they have. If a site will backlink to your competitor there is a good chance they will backlink to you.

Compete.com is another top company in this business.

Sunday, April 3, 2011

Bad Neighbor Link Exchange

It was brought to my attention that exchanging links with just any website on the internet is not a very good idea. Google and the other search engines not online look at the number of back links you get to your site but they also look at the quality of those links. The more relevant they are to your site the more valuable they are to google. But there is whats called the bad neighbor that can really hurt you in googles eyes. This is basicly when you link to another site their list of links effects your quality score in googles search engine. if they are buying links or using blackhat tricks your rankings can be hurt by this. so while backlinking thru link exchange looked like it was going to be an effective avenue for increasing our traffic. Thankfully my SEO consultants talked me out of it. Now I just have to go back and clean up the hodgepodge of bad link exchanges my company has entered into over the last 8 years. P.S. Links that lead to pages that nolonger exist is not a good thing either. keep track of your outbound links.

Sunday, January 30, 2011

$100 Million Dollar Loans

If your like many people, you dream of world-class travel, building empires and kingdoms, living the life of a celebrity and making more money then you can dream of. you can achieve your dreams of living the good life if you plan carefully and make the right moves. That's why you should consider a $100 million loan.

This is the opening paragraph on the website 100milliondollarloan.com . The site suggests that you could just take out a loan and live off of it for a while without having to pay it back. this of course is not the case. These are business loans for commercial purposes such as real estate transactions or business acquisitions. They claim that you can get you approved in less then a week. It sounds way to easy to be approved which makes me think that they get a lot of late night people submitting loan requests just to see what happens.


After finishing the book How to Billion dollar Company from Scratch. Which I wrote about in my last entry. I see a lot of possibilities to do business with a company like this. I don't need $100 million yet but if I could find a company doing $30 million in sales that wasn't setting the world on fire. I might be able to get them to loan me $15 million to buy it and then turn it around. To help pay off the loan. And then wait for the next target company to come up for sale and do the same thing until you have a company doing $100s of million each year and can hire professional management to run it day to day.

Friday, January 28, 2011

How to Build a Billion Dollar Company from Scratch

I recently read the book how to Build a Billion Dollar company from scratch by Harry Figgie. Harry built a $1.3 billion company over a 30 year period by buying struggling companies and turning them around before combining them with other companies he owned to create a conglomerate known as figgie international. The book talks about a lot of the great ideas for how a person can build a very large company in today's economy with a strategy of growth through acquisitions.



Harry bought a $23 million dollar company in the mid 1960s for $7 million. He raised money from banks and personal contacts to cover the purchase price. The company was in tough financial shape and barely breaking even when he took over. He looked at the places on the balance sheet where they were spending the most amount of money, materials and administration costs and figured out what the best way to reduce those costs was. He was able to triple his net income by reducing his basic costs. (Every penny you save after break even or better becomes a penny of profit)

The most interesting thing in the entire book might be the idea that it is easier to get to a billion dollars if you start with a $20 million company then if you start from scratch. if you can buy a company whether it is by yourself or with others you have a better chance of building an empire that last a life time.

If you are looking for ideas on how to become a expand your business or find a way you join the ranks for the wealthy elite reading this book is a good idea. and it is also short interesting and easy to read.

Wednesday, January 26, 2011

search engine optimization


Since mid november I have been on a very long and drawn out process of hiring an SEO company to make our e-commerce site more search engine friendly after taking a strong look at our site we found that there was alot of things that we had done poorly and that we could increase new leads, grow our revenue and hopefully reduce the amount of money we were throwing at google adwords. over $300,000 a year.




Paid ads were accounting for almost 71 percent of our traffic out of 11,437 visits in the last 30 days.


Since december 2nd I have been writting Meta tag descriptions for all 3 thousand products we sell and along the way i have found 442 parts that descriptions that just didn't do the products any justice. all of that has now changed. for the better and constant improvements will be made in order to reach our goal of building a large presence on the internet.




on a side note hello to all of my readers in pelotas Brazil.