I found this article on Business 2 communtity's website talking about the most important things to remember when working with a website.
Here is the article:website performance
the interesting point in this article are that when you have a website you have to remeber to think like the customer. Your internal name for a product may not be the same thing that the general public uses. My company's first aid product site use to refer to every bag on the site as a case because our main business is a carrying case manufacturer. some customers thought that they had to buy all of the bags on the site by the case quantity. other important pieces were things like have someone that is not part of your company look at your site and see if they have any problems finding what they are looking for. When you are used to a site it is easy to find what you are looking for but the navigation might be tricky to work with if you are a first time visitor to the site. this could hurt a potential buisness opportunity if someone cant find the information or product they need.
lastly astudy they mention found that 40% of websites get no traffic at all.
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